Multi-granularity Item-based Contrastive Recommendation

Contrastive learning (CL) has shown its power in recommendation. However, most CL-based recommendation models build their CL tasks merely focusing on the user's aspects, ignoring the rich diverse information in items. In this work, we propose a novel Multi-granularity item-based contrastive learning (MicRec) framework for the matching stage (i.e., candidate generation) in recommendation, which systematically introduces multi-aspect item-related information to representation learning with CL. Specifically, we build three item-based CL tasks as a set of plug-and-play auxiliary objectives to capture item correlations in feature, semantic and session levels. The feature-level item CL aims to learn the fine-grained feature-level item correlations via items and their augmentations. The semantic-level item CL focuses on the coarse-grained semantic correlations between semantically related items. The session-level item CL highlights the global behavioral correlations of items from users' sequential behaviors in all sessions. In experiments, we conduct both offline and online evaluations on real-world datasets, verifying the effectiveness and universality of three proposed CL tasks. Currently, MicRec has been deployed on a real-world recommender system, affecting millions of users. The source code will be released in the future.Comment: 17 pages, under revie

Reweighting Clicks with Dwell Time in Recommendation

The click behavior is the most widely-used user positive feedback in recommendation. However, simply considering each click equally in training may suffer from clickbaits and title-content mismatching, and thus fail to precisely capture users' real satisfaction on items. Dwell time could be viewed as a high-quality quantitative indicator of user preferences on each click, while existing recommendation models do not fully explore the modeling of dwell time. In this work, we focus on reweighting clicks with dwell time in recommendation. Precisely, we first define a new behavior named valid read, which helps to select high-quality click instances for different users and items via dwell time. Next, we propose a normalized dwell time function to reweight click signals in training, which could better guide our model to provide a high-quality and efficient reading. The Click reweighting model achieves significant improvements on both offline and online evaluations in a real-world system.Comment: 5 pages, under revie

Improve Transformer Pre-Training with Decoupled Directional Relative Position Encoding and Representation Differentiations

In this work, we revisit the Transformer-based pre-trained language models and identify two problems that may limit the expressiveness of the model. Firstly, existing relative position encoding models (e.g., T5 and DEBERTA) confuse two heterogeneous information: relative distance and direction. It may make the model unable to capture the associative semantics of the same direction or the same distance, which in turn affects the performance of downstream tasks. Secondly, we notice the pre-trained BERT with Mask Language Modeling (MLM) pre-training objective outputs similar token representations and attention weights of different heads, which may impose difficulties in capturing discriminative semantic representations. Motivated by the above investigation, we propose two novel techniques to improve pre-trained language models: Decoupled Directional Relative Position (DDRP) encoding and MTH pre-training objective. DDRP decouples the relative distance features and the directional features in classical relative position encoding for better position information understanding. MTH designs two novel auxiliary losses besides MLM to enlarge the dissimilarities between (a) last hidden states of different tokens, and (b) attention weights of different heads, alleviating homogenization and anisotropic problem in representation learning for better optimization. Extensive experiments and ablation studies on GLUE benchmark demonstrate the effectiveness of our proposed methods

Learning from All Sides: Diversified Positive Augmentation via Self-distillation in Recommendation

Personalized recommendation relies on user historical behaviors to provide user-interested items, and thus seriously struggles with the data sparsity issue. A powerful positive item augmentation is beneficial to address the sparsity issue, while few works could jointly consider both the accuracy and diversity of these augmented training labels. In this work, we propose a novel model-agnostic Diversified self-distillation guided positive augmentation (DivSPA) for accurate and diverse positive item augmentations. Specifically, DivSPA first conducts three types of retrieval strategies to collect high-quality and diverse positive item candidates according to users' overall interests, short-term intentions, and similar users. Next, a self-distillation module is conducted to double-check and rerank these candidates as the final positive augmentations. Extensive offline and online evaluations verify the effectiveness of our proposed DivSPA on both accuracy and diversity. DivSPA is simple and effective, which could be conveniently adapted to other base models and systems. Currently, DivSPA has been deployed on multiple widely-used real-world recommender systems

Personalized Prompt for Sequential Recommendation

Pre-training models have shown their power in sequential recommendation. Recently, prompt has been widely explored and verified for tuning in NLP pre-training, which could help to more effectively and efficiently extract useful knowledge from pre-training models for downstream tasks, especially in cold-start scenarios. However, it is challenging to bring prompt-tuning from NLP to recommendation, since the tokens in recommendation (i.e., items) do not have explicit explainable semantics, and the sequence modeling should be personalized. In this work, we first introduces prompt to recommendation and propose a novel Personalized prompt-based recommendation (PPR) framework for cold-start recommendation. Specifically, we build the personalized soft prefix prompt via a prompt generator based on user profiles and enable a sufficient training of prompts via a prompt-oriented contrastive learning with both prompt- and behavior-based augmentations. We conduct extensive evaluations on various tasks. In both few-shot and zero-shot recommendation, PPR models achieve significant improvements over baselines on various metrics in three large-scale open datasets. We also conduct ablation tests and sparsity analysis for a better understanding of PPR. Moreover, We further verify PPR's universality on different pre-training models, and conduct explorations on PPR's other promising downstream tasks including cross-domain recommendation and user profile prediction